However, I soon realised I was a crap photographer (funnily enough, you have to know what’s good to know how bad you are). Combined with the purchase and processing costs of film, my photography career was somewhat short-lived.
Thankfully, that short-lived humbling experience didn’t dampen my enthusiasm for creativity. So instead of photography, I pursued a career in advertising.
Then it happened. In 2000, and just after my 30th birthday, I was at a wedding where someone handed me their SLR camera.
Having no idea what I was doing, I madly snapped away getting right into the feel of being a photographer. Much to my surprise and delight, a couple of my shots came out absolutely brilliantly.
Inspired, I bought my first digital camera – very handy, because by then I had my own design studio working for various advertising agencies and my own clients.
In 2005, I was blessed with my first daughter. Photographing her was the reason I gave myself for blindly heading off into the unknown and spending a small fortune updating my camera. I bought a new high end professional digital camera, several brilliant lenses and other pieces of equipment I had no idea how to use. So after nearly 32 years after picking up and falling in love with my first camera, I haven’t looked back.
I have worked hard on developing my own style. I always look to capture / discover the real you – your own particular individuality, your personality, your attitude, your own authenticity (so to speak), what makes you unique.
I’ve found my true passion and my real creative outlet. I am Adam Addario, and I am a photographer.